Saudi-based Halo AI is set to make waves in the rapidly evolving fields of artificial intelligence and creator marketing.
The AI-powered networking platform has just raised $6 million in a seed funding round to expand its innovative AI platform that promises to redefine how brands and creators collaborate. The investment comes at a pivotal time for the tech sector, with AI’s transformative potential becoming more evident in industries like influencer marketing and digital advertising.
The investment was announced during the 1 Billion Pitches competition at the 1 Billion Followers Summit 2025 in UAE.
The $6 million funding round was led by Raed Ventures and Shorooq Partners, with additional support from former executives at tech giants like Snapchat, Microsoft, Airbnb, and Amazon and investors behind gaming industry unicorns.
Tina Daher, Principal at Shorooq, emphasized the potential of Halo AI’s platform, stating, “The creator economy represents one of the most dynamic and transformative opportunities of our time. Halo AI’s pioneering technology is a game-changer, bringing unmatched precision, scalability, and efficiency to this space.”
Key Highlights
- Halo AI secures $6 million in seed funding, led by Raed Ventures and Shorooq Partners.
- Investors include former C-level executives from Snapchat, Microsoft, Airbnb, and Amazon.
- The company’s AI platform automates creator-brand partnerships, boasting a 97% campaign completion rate, well above the industry average of 65%.
- Halo AI plans to expand globally, beginning with Dubai and Kuwait, and aims to scale across MENA, Europe, and North America.
- The platform guarantees creators payment within 72 hours – a first in the region.
Halo AI aims to transform brand-creator collaborations
Halo AI’s breakthrough technology promises to disrupt the creator economy by automating and optimizing collaborations between brands and creators. Unlike traditional influencer marketing tools, which rely heavily on manual labor and often inefficient processes, Halo’s AI acts as an intelligent partner, managing the entire collaboration process autonomously, resulting in an 85% reduction in manual work. This has allowed Halo to deliver exceptional results in just months since its launch.
“We recognized that traditional approaches couldn’t solve the fundamental inefficiencies in creator marketing,” said Vito Strokov, Co-Founder and CEO of Halo AI. “Our agentic AI operates as an intelligent partner in the collaboration process, making autonomous decisions about creator-brand matches, optimizing campaign performance in real-time, and consistently delivering breakthrough results.”
Halo AI uses artificial intelligence to connect brands with nano- and micro-influencers who have strong audience relationships in specific niches.“Micro-creators are the new media. They have infinite leverage through the channels and communities they’ve built, yet most are unaware of the power of their voices,” said Vito Strokov. “Today, more than 80% of micro-creator income comes from brand collaborations, but 90% of their time is spent searching for reliable deals. Halo AI is here to change that.”
Global expansion plans
With this fresh capital, Halo AI is poised for global expansion, targeting markets across the MENA region, Europe, and North America. The Saudi-based Halo AI’s initial focus will be on Dubai and Kuwait. It plans to quickly scale and introduce its platform to new regions, solidifying its presence in the global creator marketing space.
Halo’s platform has already garnered significant traction, securing partnerships with leading brands like Kitopi, ToYou, 1/2M, and Syarah. And the results speak for themselves—brands utilizing Halo AI’s platform have seen a remarkable 97% campaign completion rate, compared to the industry’s typical 65%. For creators, Halo promises payment within 72 hours, marking a significant shift in the industry’s often delayed payment cycles.
Impact on the Creator Economy
Halo AI is tapping into the growing creator economy, where influencers and content creators are becoming key players in brand marketing. By automating the process of matching creators with brands and optimizing the performance of their campaigns, Halo’s technology offers a streamlined approach that is both more efficient and more effective than traditional methods.
“The creator economy is booming, and brands are seeking authentic connections with their audiences. Halo AI’s innovative AI-powered platform is transforming how creator-brand partnerships are formed and executed,” said Wael Nafee, General Partner at Raed Ventures. The VC firm is confident Halo AI will become a definitive platform in this rapidly growing market.
Halo AI’s success highlights the power of combining technology and creativity. Its potential to transform brand-creator relationships could impact both influencer marketing and digital marketing as a whole.
